About Me

I’m the Vice President of Global Digital and Consumer Engagement at Kraft Foods where I oversee all of Kraft’s digital communications, establish new partnerships with online platforms, manage internal capabilities and develop strategies across the firm’s product portfolio. Having spent over fifteen years in the field of digital marketing, I’m an avid supporter of the space, especially the world of emerging technologies. I continue to be fascinated by how technology fundamentally transforms both society and business, and how it enables us to build stronger, more meaningful connections.

Prior to joining Kraft, I was Senior Global Director of Digital and Social Media at PepsiCo. Just a few of my recent projects include PepsiCo10, Foursquare partnerships, Gatorade Mission Control, Pepsi Refresh, and partnership with SXSW. Before I joined PepsiCo, I was EVP and Director of Weber Shandwick’s global interactive, social and emerging media practice, and was a founding member and SVP at Ruder Finn Interactive. I also taught for five years at NYU’s Center for Publishing and co-authored the book Perspectives on Social Media Marketing. I was honored to be recognized as one of business’ hottest rising stars in Fortune’s 2011 “40 under 40” list, as well as Fast Company’s 2011 100 Most Creative People in Business and Ebony’s Power 100 list.