Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It.
What’s bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever.
In Txt Me, Bonin Bough, one of the world’s leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society.
Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bonin breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including:
- Why consumers now have more control of their shopping and spending
- How mobile phones have actually “rescued” language
- Why parents—not kids—should put down their phones
- How our relationship with politicians has evolved—and improved
- Why cell phones have improved our interaction with our surroundings—not hindered it
- How mobile devices are enabling us to better monitor, and enhance, our personal health
Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.
Yes, the number on the cover is real. Text Bonin at (646-759-1837) with your answers to any of the questions called out throughout the book. He will text back with his thoughts. Just remember to include the hashtag of the question you’re answering in each text!
“Bonin Bough is one of the most important change agents in marketing; his knowledge of mobile marketing is second to none. One of America’s most energetic mobile believers and a true friend, Bonin brings his unique sermon on mobile from the pulpit to the page.”
—Carolyn Everson, VP of Global Marketing Solutions at Facebook
“Surprising and insightful. . . . Bonin reveals the many different ways in which mobile technology can impact our lives. A powerful message that affects us all.”
—Peter Guber, producer, owner of Warriors and LA Dodgers
“Bonin is a scientist in marketer’s clothing, studying the nature of communication between people through networks the way a biologist would observe ants touching antennae. His insights are not mere intuitions, but rigorous, workable, and applicable lessons in the transmission and dissemination of ideas.”
—Douglas Rushkoff, author and innovator
“Insightful in-the-trenches look at how businesses can transform themselves with digital and how individuals are having their lives transformed by mobile.”
—Gary Vaynerchuk, entrepreneur and leader
Perspectives on Social Media Marketing
Perspectives On Social Media Marketing addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Bonin Bough and Stephanie Agresta. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
“Bough and Agresta offer a radically different view than traditional marketers of what it takes to connect a brand with consumers today. In this Perspectives version, the authors explain that social media is about conversations, not campaigns. It is an insightful and practical guide for anyone that struggles with using social media to better communicate with credibility to today’s public. Using colorful examples and specific tips, this page turner answers the endless questions we all have about being effective in the digital space.”
—Julie Hamp, Chief Communications Officer, PepsiCo
“You want to meet people who are in the thick of defining this new space? Agresta and Bough are on the front lines. They spend their days convincing the big dogs that this is THE game. Learn from them, or reinvent the wheel…”
—Chris Brogan, New York Times best-selling author of Social Media 101
“The true promise of social media lies in the balance between online and offline relations and the investment businesses make in each. Stephanie and Bonin are walking examples of this balance and we can all learn from them, including me..”
—Brian Solis, author of The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
“If you need guides to lead you through the dark woods of social media, you couldn’t be in better company than Stephanie and Bonin. Their advice and real-life examples will light the path for you.”
—Charlene Li, author of Open Leadership and founder of the Altimeter Group
“There’s a whole lot of talking in social media and the new web, and what I love about Bonin and Steph is that they’re two of the few people that are actually doing the doing…”
—Gary Vaynerchuk, entrepreneur and leader