Radian6 Social 2011 Panel, April 8, 2011 (Video 1 of 3)

• April 8, 2011
• #Digital
• #Gatorade
• #PepsiCo
• #Radian6
• #Radian6 Social 2011 Panel
• #Bonin Bough
• #Social Media

While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.