Is Xbox the new set top box?
Technology is continuously changing the way we approach media buying. As more cable boxes become connected to the internet and more devices like Xbox deliver ‘TV’ content, we can begin to treat TV buying very similar to other digital approaches. What are some of the digital strategies that are going to start creeping in on “traditional” media buying? How can we get ahead of the game in our buying strategies to tap into these opportunities?
Here is the story by Emily Steel that I refer to (FT Subscription required).