B. Bonin Bough

TV is More Important than Ever: The Living Room of the Future

Mon, 14 May 2012 15:01:25 -0400

We know from recent research that there is a huge spike in tablet usage (as measured through Google key-word searches) during the evening hours, specifically after 6pm. Now I know you’re thinking: “there’s nothing really surprising about that.” Obviously the vast majority of workplace computing occurs on a desktop, while users opt for a more portable platform during the evening hours. However, what I think is profound about this is that it speaks to what I’m going to call, “the living room of the future” concept. While this phrase may conjure up images of a Jetsons cartoon, with a robotic maid named Rosie buzzing around (ok, now I’m dating myself), I’m talking more about how users will (and already do) consume content while in their living room, or wherever they choose to relax for the evening.

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Check out the “Crowded Planet: Readying for 10 Billion...

Sat, 05 May 2012 22:28:00 -0400

Check out the “Crowded Planet: Readying for 10 Billion People” panel I participated on at the Milken Global Conference 2012 along with Peter Diamandis, Chairman and CEO, X PRIZE Foundation, Edgard Habib, Chief Economist, Chevron, and Myron Scholes, Nobel Laureate, Stanford Graduate School of Business, moderated by Peter Passell, Senior Fellow, Milken Institute.

Kraft and Nokia Announce Partnership @ Mobile World Congress 2012

Mon, 19 Mar 2012 11:52:57 -0400

Bonin Bough, VP of Global Digital and Consumer Engagement at Kraft Foods, speaks about the creation of the Kraft Mobile Innovation Lab, which develops broad strategies from gaming to development of social experiences on the mobile front. Kraft has partnered with Nokia and Windows on this project to provide utility, entertainment and meaningful mobile experiences for its users.

The Future Is Mobile

Thu, 01 Mar 2012 00:00:00 -0500

This week I had the incredible opportunity to travel to Barcelona for Mobile World Congress and be amongst some of the most forward thinking individuals in the mobile industry. As you may have heard, I recently joined Kraft Foods as Vice President of Global Digital and Consumer Engagement, and one of the first projects I am leading is the Kraft Foods Nokia Mobile Innovation Lab, which we just announced this week (you may have also read some of the other exciting news from Nokia).

Set among the beautiful backdrop of Barcelona, MWC is the cornerstone event in the mobile industry. And what makes this event different from CES, or any other event, is the sheer number of developers who attend. These are the people who are building the future of mobile, and creating the experiences that can change an entire generation. Because of this, organizations must look to partner not only with agencies, but with these developers who are creating the actual platforms and looking to build the next foursquare or Twitter.

In the CPG/FMCG space, I truly believe mobile will be the difference between those companies that will win and those that will lose. For a long time, many companies have paid lip service to the need for a mobile strategy and a mobile investment, but it is now more important than ever to make a real commitment to mobile.

Kraft is the first foods company to partner with Nokia, and the partnership will focus on reinventing the mobile experience. We will work with Nokia and Microsoft to leverage their cross-platform ecosystem, including their mobile devices, PCs, TVs and Xbox, across many of our brands. The lab will provide us with an amazing opportunity not just to test and learn, but to learn and lead. We will also be able to encourage a continuous stream of creativity and engagement.

As one plank of our larger mobile strategy, the Kraft Foods Nokia Mobile Innovation Lab will help expand our efforts on a global level and I am excited that we are going to be pushing the envelope even further to connect with consumers in new ways. Over one billion people worldwide use their Nokia to capture and share their lives – and now Kraft has a unique opportunity to be a part of that.

Photo from my childhood

Thu, 20 Oct 2011 19:31:47 -0400

Seeing this photo my Dad shot in the Fortune 40 under 40 article brings a huge smile to my face. Plus, big ups to my entire team! We have done some good stuff over the last 3 years and I’m super lucky to be able to work with such talent.

Fast Company 30secondMBA

Fri, 30 Sep 2011 10:40:52 -0400

Fast Company 30secondMBA:

Discusses the importance of an iterative mindset in bringing innovation into the marketplace, and how that approach is manifested in the PepsiCo10 program.

B. Bonin Bough's Forbes Blog

Fri, 30 Sep 2011 10:38:00 -0400

B. Bonin Bough's Forbes Blog

Economist Information Summit Flash Interview, July 8, 2011

Fri, 08 Jul 2011 12:29:00 -0400

This excerpt from my interview at the Ideas Economy: Information conference touches on the notion of how marketers can and should move from impressions to connections with their consumers.

Aspen Ideas Festival Panel, July 1, 2011

Fri, 01 Jul 2011 12:16:00 -0400

At the Aspen Ideas Festival, I participated on a panel entitled, “Game Changers: Will the Next “Revolution” be Consumer Driven?” The panelists discussed not only how social media is building brands and influencing behavior, but also how consumers are telling brands how to behave.

“Digital Fitness” at Ad Tech San Francisco, April 13, 2011

Wed, 13 Apr 2011 12:00:00 -0400

dI delivered a presentation at ad:tech San Francisco about the challenge of achieving digital fitness in organizations, and how digital technologies have transformed how we work, learn, communicate and share.

Radian6 Social 2011 Panel, April 8, 2011 (Video 3 of 3)

Fri, 08 Apr 2011 13:57:00 -0400

While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.

Radian6 Social 2011 Panel, April 8, 2011 (Video 2 of 3)

Fri, 08 Apr 2011 11:51:00 -0400

Radian6 Social 2011 Panel, April 8, 2011 (Video 1 of 3)

Fri, 08 Apr 2011 09:38:00 -0400

Joint interview with Ellen McGirt of Fast Company at SXSW, March 15, 2011

Tue, 15 Mar 2011 11:35:00 -0400

Here I discuss the power of digitally connected women and the ways that PepsiCo is working to support women through digital initiatives like the Women’s Inspiration Network (WIN).

“The World Without SXSW,” South by Southwest, March 15, 2011

Tue, 15 Mar 2011 11:28:00 -0400

This presentation took a look at what the world would be like without South By Southwest, the “Davos of Digital.” I also discuss how organizations need to close the gap between where they are with digital and where consumers are.

An interview I did with iMedia Connection discussing what...

Thu, 17 Feb 2011 00:00:00 -0500

An interview I did with iMedia Connection discussing what marketers need to do to succeed in the social space.

Change the Tires While We're Still Driving

Mon, 14 Feb 2011 14:00:00 -0500

While in Brazil for Social Media Week, I picked up a phrase that to me perfectly captures the spirit of constant adoption and innovation required to keep pace with digital technology: “Change the tires while we’re still driving.” New tools and platforms come to the fore so quickly today that there isn’t time for a wait-and-see approach. We need to integrate experimental forms of digital innovation into what we’re doing now— and be ready, at the same time, to take up the next generation of technology that comes down the line.

Read more of my reflections on Social Media Week in Brazil on the Forbes Blog.

Interview with Mashable’s Editor-in-Chief Adam Ostrow, September 27, 2010

Mon, 27 Sep 2010 11:17:00 -0400

This video focuses on the Pepsi Refresh project, the impact it’s had so far on local communities, and how we’re working on driving social good as part of our commitment to Performance with Purpose.

Big Think Interview, August 10, 2010

Tue, 10 Aug 2010 11:08:00 -0400

In this interview I touch on some of the common misconceptions around social media, the importance of community-building, and how PepsiCo structures itself to move at the pace of the digital environment.

Web4Dev, February 18, 2009

Wed, 18 Feb 2009 11:02:00 -0500

I discuss our corporate ethos at PepsiCo, Performance with Purpose, and how it underlies everything we do, from supply chain to nutrition innovation to our digital initiatives.