Economist Information Summit Flash Interview, July 8, 2011
This excerpt from my interview at the Ideas Economy: Information conference touches on the notion of how marketers can and should move from impressions to connections with their consumers.
Source: fora.tvAspen Ideas Festival Panel, July 1, 2011
At the Aspen Ideas Festival, I participated on a panel entitled, “Game Changers: Will the Next “Revolution” be Consumer Driven?” The panelists discussed not only how social media is building brands and influencing behavior, but also how consumers are telling brands how to behave.
Source: aifestival.org“Digital Fitness” at Ad Tech San Francisco, April 13, 2011
dI delivered a presentation at ad:tech San Francisco about the challenge of achieving digital fitness in organizations, and how digital technologies have transformed how we work, learn, communicate and share.
Source: youtube.comRadian6 Social 2011 Panel, April 8, 2011 (Video 3 of 3)
While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.
Source: httpRadian6 Social 2011 Panel, April 8, 2011 (Video 2 of 3)
While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.
Source: httpRadian6 Social 2011 Panel, April 8, 2011 (Video 1 of 3)
While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.
Source: youtube.comJoint interview with Ellen McGirt of Fast Company at SXSW, March 15, 2011
Here I discuss the power of digitally connected women and the ways that PepsiCo is working to support women through digital initiatives like the Women’s Inspiration Network (WIN).
Source: youtube.com“The World Without SXSW,” South by Southwest, March 15, 2011
This presentation took a look at what the world would be like without South By Southwest, the “Davos of Digital.” I also discuss how organizations need to close the gap between where they are with digital and where consumers are.
Source: youtube.comInterview with Mashable’s Editor-in-Chief Adam Ostrow, September 27, 2010
This video focuses on the Pepsi Refresh project, the impact it’s had so far on local communities, and how we’re working on driving social good as part of our commitment to Performance with Purpose.
Big Think Interview, August 10, 2010
In this interview I touch on some of the common misconceptions around social media, the importance of community-building, and how PepsiCo structures itself to move at the pace of the digital environment.
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B. Bonin Bough
Currently, I am the Vice President of Global Digital and Consumer Engagement at Kraft Foods. To learn more about me, click HERE.
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