Aspen Ideas Festival Panel, July 1, 2011

• July 1, 2011
• #Aspen Ideas Festival Panel
• #Branding
• #Digital
• #Social Media
• #Bonin Bough

At the Aspen Ideas Festival, I participated on a panel entitled, “Game Changers: Will the Next “Revolution” be Consumer Driven?” The panelists discussed not only how social media is building brands and influencing behavior, but also how consumers are telling brands how to behave.