B. Bonin Bough

Economist Information Summit Flash Interview, July 8, 2011

This excerpt from my interview at the Ideas Economy: Information conference touches on the notion of how marketers can and should move from impressions to connections with their consumers.

Source: fora.tv

Radian6 Social 2011 Panel, April 8, 2011 (Video 3 of 3)

While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.

Source: http

Radian6 Social 2011 Panel, April 8, 2011 (Video 2 of 3)

While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.

Source: http

Radian6 Social 2011 Panel, April 8, 2011 (Video 1 of 3)

While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.

Source: youtube.com

Joint interview with Ellen McGirt of Fast Company at SXSW, March 15, 2011

Here I discuss the power of digitally connected women and the ways that PepsiCo is working to support women through digital initiatives like the Women’s Inspiration Network (WIN).

Source: youtube.com

Interview with Mashable’s Editor-in-Chief Adam Ostrow, September 27, 2010

This video focuses on the Pepsi Refresh project, the impact it’s had so far on local communities, and how we’re working on driving social good as part of our commitment to Performance with Purpose.

Big Think Interview, August 10, 2010

In this interview I touch on some of the common misconceptions around social media, the importance of community-building, and how PepsiCo structures itself to move at the pace of the digital environment.