Cleveland Hustles | CNBC
NBA superstar LeBron James gives four aspiring local entrepreneurs the chance to realize their dreams while also helping to revitalize a neighborhood in Cleveland. Hosting “Cleveland Hustles” is LeBron James’ and Maverick Carter’s hand-picked host, Bonin Bough, former Chief Media & eCommerce Officer for one of the largest snack food companies in the world.
“I’m a lucky guy. For the past 15 years, I’ve worked in some incredible global organizations that share my passion for innovation and entrepreneurial endeavor and they have allowed me to act as agent provocateur by bringing some of the most enlightened innovators in the world into their well-oiled operations,” Bonin says. “Sometimes to disrupt, sometimes to learn – always to challenge; the bridge between scale businesses and startups is forever challenging and worthwhile. And now, Maverick has offered me the chance to bring these learnings to Cleveland. I’m delighted to work with Maverick, and with this stellar mentor panel, but above all, I’m ecstatic to be working with the entrepreneurs themselves. ‘Cleveland Hustles’ promises to be a new front-line for innovators and I’m honored to be part of it.”