Photo from my childhood
Seeing this photo my Dad shot in the Fortune 40 under 40 article brings a huge smile to my face. Plus, big ups to my entire team! We have done some good stuff over the last 3 years and I’m super lucky to be able to work with such talent.
Fast Company 30secondMBA
Discusses the importance of an iterative mindset in bringing innovation into the marketplace, and how that approach is manifested in the PepsiCo10 program.
Source: 30secondmba.comEconomist Information Summit Flash Interview, July 8, 2011
This excerpt from my interview at the Ideas Economy: Information conference touches on the notion of how marketers can and should move from impressions to connections with their consumers.
Source: fora.tvAspen Ideas Festival Panel, July 1, 2011
At the Aspen Ideas Festival, I participated on a panel entitled, “Game Changers: Will the Next “Revolution” be Consumer Driven?” The panelists discussed not only how social media is building brands and influencing behavior, but also how consumers are telling brands how to behave.
Source: aifestival.org“Digital Fitness” at Ad Tech San Francisco, April 13, 2011
dI delivered a presentation at ad:tech San Francisco about the challenge of achieving digital fitness in organizations, and how digital technologies have transformed how we work, learn, communicate and share.
Source: youtube.comRadian6 Social 2011 Panel, April 8, 2011 (Video 3 of 3)
While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.
Source: httpRadian6 Social 2011 Panel, April 8, 2011 (Video 2 of 3)
While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.
Source: httpRadian6 Social 2011 Panel, April 8, 2011 (Video 1 of 3)
While participating on the closing keynote panel at Radian6 Social User Conference 2011, I spoke about Gatorade’s Mission Control and how they use it to monitor the brand and engage with consumers in real-time across several social media platforms. I also discussed how PepsiCo is putting the consumer at the center of our business through a wide range of digital initiatives.
Source: youtube.comJoint interview with Ellen McGirt of Fast Company at SXSW, March 15, 2011
Here I discuss the power of digitally connected women and the ways that PepsiCo is working to support women through digital initiatives like the Women’s Inspiration Network (WIN).
Source: youtube.com-
B. Bonin Bough
Currently, I am the Director of Social Media at PepsiCo. To learn more about me, click HERE.
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